What if there were a way to build your business, year in and year out, regardless of fluctuations in the economy or the activities of your competition? Well, there is. It's called word of mouth.

We offer the oldest and most powerful form of advertising – word of mouth – to marketers dealing with a fragmented mainstream media.

Word of mouth marketing, also known as buzz marketing or viral marketing, is an art that involves trendsetters in any community to carry the brand’s message, thus creating an interest in and a demand for the brand with no overt advertising.

Buzz marketing is extremely attractive to businesses with a limited marketing budget, since it costs very little to execute and yet it can deliver astonishing results in a very short period of time. Advertising and marketing budgets no longer stretch as far as they used to, and the perceived savings by using viral marketing techniques are too attractive to ignore.

Here are a few guidelines on how to execute a successful viral marketing campaign . (Not everyone agrees that this should be part of word of mouth marketing, and many marketers use different terms to describe it.)

• Provide something worth talking about.
• Identify and reach out to influential individuals and communities.
• Motivate people to pass along the marketing message.
• Make it easy for people to participate in the campaign.
• Have on-line and off-line component.
• Don't have unrealistic expectations about direct sales, but create long-term passionate users.