Cutty Sark

Cutty Sark wanted to penetrate the youth market who were shifting to vodka and white rum.

It had done pre-testing of Cutty Sark scotch whiskey with oragne juice, cola, lime etc. mixes concept and found favorable response.

The task was to raise awareness about the fact that scotch mixes with orange juice, cola, etc and initiate trial amongst 25-30 age group using coaster, posters and other below the line activities.